Having spent the last several years managing the full online presence of multiple jewelry/luxury goods retail clients, Lita has amassed a wealth of knowledge and skills in the Digital Marketing sector. In her current role as Digital Marketing Specialist at Hidden Gears, Lita uses her Google AdWords & Google Analytics certification(s) to inform data driven decisions in website optimization, SEO/SEM, and effective ad campaigns, allowing B2B and B2C clients to achieve maximum reach through paid and organic channels. Using innovative internet marketing techniques and tailored Social Media strategy, Lita specializes in helping clients “find their voice” and tell their story – connecting customers to the heart of a brand through compelling content creation and authentic, original copywriting.
Lita hails from the Berkshires in western Massachusetts. She often finds herself negotiating the peace between her two cats, Myst and Riven, and dreaming of the macarons at Patisserie Lenox.